Parfums Christian Dior asked us to create a bower of roses for the press launch of their new scent Miss Dior Cherie at 33 Fitzroy Square. Taking inspiration from the Tim Walker campaign we decorated a pergola with an abundance of soft pink roses, ivy and jasmine. It looked glorious and the press loved it.

After the success of the rose bower at the press launch Dior asked us to re-create the bower of roses on a grand scale for the exclusive launch of the scent in Selfridges.
We arrived at Selfridges very early on Easter Bank Holiday Monday and set about decorating the pergola that had been assembled in the store the night before.

The installation needed to last a week so we decorated the pergola using faux ivy and roses and enjoyed the challenge of working with silk flowers and instilling “life” and movement into them. Dior were thrilled with the result and we were too.


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